Chains Wholesale Center™ is a business negotiation format that several times reduces the time and cost of entering retail chains for suppliers. For 20 years this format has been successfully held at the largest exhibitions in Russia: PRODEXPO, PETERFOOD, WORLD OF CHILDHOOD, FURNITURE, HEALTH, etc. In February 2013, a record was set: 518 network purchasers and food suppliers participated in the Chains Wholesale Center. 6,100 negotiations were held on deliveries to the networks worth more than 6 billion rubles.
Today, in the context of self-isolation and quarantine, it is impossible to conduct offline negotiations: suppliers cannot meet with purchasers of retail chains, moreover, it became much more difficult to get in touch with the purchaser. Therefore, the Chains Wholesale Center project was reformatted to a completely new format of negotiations - online meetings. Suppliers have the opportunity to agree on supplies with networks during the period of self-isolation.