Chains' Wholesale Centre™ is a format of business negotiations that notably reduces the time and costs for purchasers to find new suppliers. For 20 years this format has been successfully held at the largest exhibitions in Russia: PRODEXPO, RUSSIAN RETAIL WEEK, PETERFOOD, WORLD OF CHILDHOOD, FURNITURE, etc. In February 2013, a record was set: 518 chains purchasers and food suppliers took part in the Chains' Wholesale Centre™. 6,100 negotiations on supplies to chains were held in the amount of over 6 billion rubles.
Today, within self-isolation and quarantine, it is impossible to negotiate offline: suppliers cannot meet with retail chains purchasers, moreover, it has become much more difficult to get in touch with a purchaser. Therefore, the Chains' Wholesale Centre project was transferred into a completely new format of negotiations - zoom-meetings. Suppliers again had the opportunity to negotiate with the chains during the period of self-isolation.