June, 2024
St. Petersburg, Design District DAA
supported by
III Chains Wholesale Week
and «WHITE NIGHTS» exhibition
On the coasts of Neva is a key event for retail market professionals. This is where suppliers from all over Russia will be able to establish contacts with wholesale buyers and major retail chains, and retailers will be able to update the range of their stores with new products and goods.
About the event
and suppliers
retail chains and
HoReCa companies
Saint Petersburg
Design District DAA
Exhibition plan
Find clients and partners among
400+ member companies from all over Russia
400+ buyers and specialists of federal and regional retail chains from all over Russia
Russian Retail Chains
From more than 10 countries - China, Germany, Armenia, Belarus, Kazakhstan, Slovenia, Azerbaijan, Poland and others
Foreign Retail Chains
200 participants from cafe and bar chains and restaurants of the North-West Federal District and Central Russia
300 representatives of wholesale companies and distributors
500 producers and suppliersof food and non-food products
FMCG suppliers
Companies offering solutions and services for business optimization
Suppliers of service and equipment
Chains' Wholesale Centre™
Chains' Wholesale Centre™ is a format of business negotiations that notably reduces the time and costs for purchasers to find new suppliers and allows chains to choose the most suitable suppliers of food/non-food products.
Sign from 2 to 7 new contracts with regional and federal retail chains and HoReCa

Conduct up to 20 guaranteed negotiations with chain purchasers

Get product feedback from retailers around the country

Start shipping to retailers in the next 2 months
Negotiate directly with suppliers and retail buyers in
Present your products
in the thematic sections of the exhibition:
Groceries and beverages
Logistics and packaging
Cosmetics and household chemicals
Goods for home
Goods for kids, stationery
Retail warehouse equipment
IT, digital, marketing and design
Banks and Finance
Other goods and retail services
NBW business program
For suppliers
«Post-pandemic» market of retail trade: Format indicators and retail player indicators, new consumption patterns and assortment preferences
First-hand accounts of supply to chains: assortment policy of chains, labeling implications, promising Private Labels categories, promos, in-outs, local purchases...
Marketing and promotion in FMCG: introduction of new products to the market, trade-marketing, promo, new communications with the consumer
Presenting products in a 'buyer's language': preliminary shelf analysis, creation of effective CRP and optimal product presentation
Category Management – 2022: Upgrade in product matrix management and assortment management
New Best Practices in Consumer Communication: Analysis of Consumer Data promotional personalization, trade marketing, loyalty programs
Increasing online traffic: how and what to Attract the Food-tech Addicted customer to the offline store
How does a regional chain enter the food-tech market and how does it compete with the already existing online giants
Design transformations in retail, the latest trends in merchandising concepts and merchandising concepts and the latest trends in point of sale zoning
Forum «Supplier for retail chains»
For retail
Series of open seminars «The Formula of success in retail»
«Get medals of prestigious contests «Innovative Product» and «Chains Choice» for the FMCG market
Participation in the competitions gives:
An advantage in negotiations with retail chain purchasers
Increased consumer confidence in the brand and increased sales of your products
Opportunity to have the medal permanently on your package
Attention of 30+ industry media and Internet portals
«Chains Choice» and «Innovative Product» are reputable and oldest contests for manufacturers of food and non-food goods. Held since 1991 at the exhibitions «Peterfood» and «Prodexo».

Medals are a serious advantage for competitors in negotiations with retail chains and increase consumer confidence when choosing goods in a store.
Put your products on the store shelves of retail chains!
Complete an application form
to receive the program and terms of participation
Chains' Wholesale Centre™ is a format of business negotiations that notably reduces the time and costs for purchasers to find new suppliers.

For 20 years this format has been successfully held at the largest exhibitions in Russia: PRODEXPO, RUSSIAN RETAIL WEEK, PETERFOOD, WORLD OF CHILDHOOD, FURNITURE, etc.
Supported by
Section Partner
Category Management
Media partner
Media partner
Media partner
Media partner
Media partner
Media partner
Media partner
Media partner
Media partner
Media partner
Media partner
Media partner
Official Media partner
Media partner
Partner in the
Republic of Belarus
Email partner
Chains Wholesale Week and White Nights Exhibition will be held in the maritime capital of Russia. St. Petersburg is an important economic, scientific and cultural center of Russia, a major transport hub for network trade. In 2021, most large companies moved to St. Petersburg.

The White Nights are a kind of symbol of St. Petersburg: together with the historical center of the city and drawbridges, this makes the city one of the most attractive for visitors.